| 波音公司客户选型初探 |
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| 引用本文： | 侯盼盼,林伟,周健.波音公司客户选型初探[J].民用飞机设计与研究,2010(3):62-63,77. |
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| 作者姓名： | 侯盼盼 林伟 周健 |
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| 作者单位： | 上海飞机设计研究院市场研究中心,上海,200232 |
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| 摘 要： | 民用飞机公司直接面向市场,而民机是个特殊的商品,几乎每一架飞机都是与众不同的,如何实现客户化的飞机选项配置是客户和飞机制造商共同关注的话题。波音公司的民用系列飞机获得了世界的认可,其客户选型工作可以提供很好的参考,研究波音公司的客户选型相关工作,为我国大型客机客户化设计积累必要的技术经验和管理经验。
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| 关 键 词： | 波音公司 市场 客户选型 选项 |
Research of the Boeing's Product Customization |
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| Hou Panpan,Lin Wei,Zhou Jian.Research of the Boeing's Product Customization[J].Civil Aircraft Design and Research,2010(3):62-63,77. |
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| Authors: | Hou Panpan Lin Wei Zhou Jian |
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| Institution: | Hou Panpan Lin Wei Zhou Jian(Marketing Research Center,Shanghai Aircraft Design and Research Institute,Shanghai 200232) |
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| Abstract: | The civil aircraft is a kind of special merchandise,and each aircraft has its own configuration. How to realize the customization is a significant theme between the aircraft manufacturer and his customers. Boeing is the world's leading aerospace company and his way of product customization will give us proposals. Also it will be useful to the management of our single aisle aircraft programme. |
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| Keywords: | Boeing market product customization option |
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