论企业财务目标的特点及建立基础

建立财务目标是企业财务管理首要环节，长期以来，人们更多地从纵向角度关注企业财务目标的演进，分析每一种演进的意义。本文试从横向角度阐述财务目标与其财务管理活动相比较布存在的各种特点，结果财务目标的理论意义、历史沿革、现实环境和内在逻辑因素提出其建立基础，旨在从理论和实务上更为有效、快速地确立财务目标。

Characteristics of Enterprise Financial Objective and Its Foundation

The establishmewt of financial objective is the starting point for business financial management. The paper discusses characteristics of financial objective compared with other financial management activities and special attention is paid to its foundation after summarizing different factors so as to speed up the establishment of financial objective theoretically and practically.