| 市场营销专业应用型人才培养模式探讨 |
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| 引用本文： | 王学军.市场营销专业应用型人才培养模式探讨[J].沈阳航空工业学院学报,2008,25(6). |
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| 作者姓名： | 王学军 |
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| 作者单位： | 沈阳航空工业学院经济与管理学院,辽宁,沈阳,110136 |
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| 摘 要： | 分析了市场营销专业的现状,指出了其存在的问题,结合市场需求和我校实际情况明确了教学计划的制定目标,探讨了实践教学的途径。在提高学生素质和实践技能的基础上,培养出适应社会需要的应用型合格人才。
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| 关 键 词： | 市场营销 培养模式 实践教学 |
Training mode exploratory of marketing professional application talent |
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| WANG Xue-jun.Training mode exploratory of marketing professional application talent[J].Journal of Shenyang Institute of Aeronautical Engineering,2008,25(6). |
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| Authors: | WANG Xue-jun |
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| Institution: | School of Economy and Management;Shenyang Institute of Aeronautical Engineering;Liaoning Shenyang 110136 |
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| Abstract: | In this paper we analyze the status of marketing professional,point out the existing cultivation problems.By combining the marketing requirement and the actual situation of SYIAE,we make clear the aim of scheme,and discuss some ways of practice teaching.We must cultivated the qualified application talent needed by the society,along with the improving of student qualities and practice skills. |
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| Keywords: | marketing training mode practice teaching |
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