| 中国电视节目生产的本土化策略 |
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| 引用本文： | 李默.中国电视节目生产的本土化策略[J].西安航空技术高等专科学校学报,2012(2):86-88. |
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| 作者姓名： | 李默 |
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| 作者单位： | 陕西师范大学新闻与传播学院 |
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| 摘 要： | 研究中国电视节目生产中实施"本土化"策略的方式和意义。从电视媒体的生存环境入手,结合跨国媒体集团以及国内几家电视台本土化策略成功运用的案例,进行系统综合分析。使人们对电视节目的"本土化"有一个比较客观、理性的认识。那些能体现本土特色的电视节目才真正具有市场竞争力,才能吸引观众的眼球。
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| 关 键 词： | 市场竞争力 中国电视节目 电视媒体 本土化 |
Localization Tactics of Producing Chinese TV Programs |
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| LI Mo.Localization Tactics of Producing Chinese TV Programs[J].Journal of Xi'an Aerotechnical College,2012(2):86-88. |
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| Authors: | LI Mo |
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| Institution: | LI Mo(College of News & Media,Shaanxi Normal University,Xi’an 710062,China) |
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| Abstract: | The article studies the means and significance of implementing the "localization" tactics in the production of Chinese TV Programs.Starting with the existence environment of TV media,the article makes the systematic and comprehensive analysis in the light of successful applications of localization tactics of several domestic TV stations and also trans-national media groups,rendering people a objective and reasonable understanding of localization tactics.It is concluded that only TV program with local characteristics are truly competitive in the market and appealing to the audience. |
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| Keywords: | market competitiveness Chinese TV program TV media localization |
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