| 家电企业营销链整合的途径 |
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| 引用本文： | 马向晖.家电企业营销链整合的途径[J].郑州航空工业管理学院学报(管理科学版),2003,21(2):80-82. |
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| 作者姓名： | 马向晖 |
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| 作者单位： | 郑州航空工业管理学院 河南 |
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| 摘 要： | 营销链是家电企业参与市场竞争的关键环节，对其流通网络的再造具有重要作用，文章总结了家电企业营销链整合的三个途径，分析了渠道自身剥离、建立产销联盟和发展代理销售等可供借鉴的有效方法。
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| 关 键 词： | 家用电器企业 企业营销链 营销渠道 分销网络 代理销售 |
| 文章编号： | 1007-9734(2003)02-0080-03 |
| 修稿时间： | 2003年4月5日 |
The Approaches of Conformity in the Enterprises of Electrical Household Appliances |
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| MA Xiang-hui.The Approaches of Conformity in the Enterprises of Electrical Household Appliances[J].Journal of Zhengzhou Institute of Aeronautical Industry Management,2003,21(2):80-82. |
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| Authors: | MA Xiang-hui |
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| Institution: | MA Xiang-hui |
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| Abstract: | The establishing of marketing chains is one of key links for enterprises to participate in market competition. It plays an important role in the restructuring of the circulating network of the electrical household appliances industry. Then, this article deals with several effective approaches to the marketing chain. |
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| Keywords: | marketing chain supply chain marketing network |
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