| 我国品牌战略存在的问题与对策 |
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| 引用本文： | 刘新民. 我国品牌战略存在的问题与对策[J]. 郑州航空工业管理学院学报(管理科学版), 2005, 23(4): 26-29 |
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| 作者姓名： | 刘新民 |
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| 作者单位： | 中国人民大学,北京100017 |
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| 摘 要： | 总体上我国仍是品牌弱国,品牌意识不强、知名品牌不多、品牌带动作用不大、品牌的技术创新力度不够、品牌培育的市场环境不好等问题普遍存在.加强品牌战略研究,积极营造良好的社会环境,进一步提高技术创新能力,发挥企业在推进品牌战略中的主体作用将是今后我国推进品牌战略的重要措施.
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| 关 键 词： | 品牌战略 技术创新 社会环境 竞争 |
| 文章编号： | 1007-9734(2005)04-0026-04 |
| 修稿时间： | 2005-09-01 |
Problems Existing in Chinese Brand Strategy and its Countermeasures |
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| LIU Xin-min. Problems Existing in Chinese Brand Strategy and its Countermeasures[J]. Journal of Zhengzhou Institute of Aeronautical Industry Management, 2005, 23(4): 26-29 |
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| Authors: | LIU Xin-min |
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| Abstract: | China is still a poor brand nation on the whole,existing some problems,for example,brand awareness is confused,famous brands are few,promoting role of brand is little,technology innovation of brand is deficient,market environment of brand is fierce etc.So strengthening the research of brand strategy innovation ability,playing the main part of promoting the brand strategy will be the important measures of promoting the brand strategy in the future. |
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| Keywords: | brand strategy technology innovation social environment competition |
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