| 基于商业模式设计的战略性新兴产业发展研究 |
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| 引用本文： | 荆浩,陈静,孟左飞.基于商业模式设计的战略性新兴产业发展研究[J].沈阳航空工业学院学报,2011,28(6):41-44. |
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| 作者姓名： | 荆浩 陈静 孟左飞 |
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| 作者单位： | 1. 沈阳航空航天大学经济与管理学院,辽宁沈阳,110136
2. 中国石油天然气股份有限公司东北销售大港分公司,天津,300457 |
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| 基金项目： | 沈阳市科技局软科学研究专项 |
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| 摘 要： | 如何推动我国战略性新兴产业发展是一个热点问题。技术创新是战略性新兴产业发展的重要支撑,然而只有将技术创新与商业模式结合起来,才能真正实现产业化发展。针对产业层面的商业模式设计,提出了技术创新、市场创新、价值网络和赢利模式四个构成要素,并基于商业模式的价值创造、价值传递和价值实现的逻辑过程,而对四个要素的逻辑关系进行了说明。
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| 关 键 词： | 创新管理 战略性新兴产业 商业模式设计 |
Research on the development of strategic emerging industries based on the design of business model |
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| JING Hao
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CHEN Jing
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MENG Zuo-fei.Research on the development of strategic emerging industries based on the design of business model[J].Journal of Shenyang Institute of Aeronautical Engineering,2011,28(6):41-44. |
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| Authors: | JING Hao CHEN Jing MENG Zuo-fei |
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| Institution: | 1.School of Economics and Management,Shenyang Aerospace University,Liaoning Shenyang 110136;2.The Northeast Sales Dagang Branch,PetroChina Company Limited,Tianjin 300457) |
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| Abstract: | It is a hot issue about how to promote the development of Chinese strategic emerging industries.The technology innovation is an important support for the development of strategic emerging industries,but industrialization will be realized only through the combination of technology innovation and business model.To design the business model at the industrial level,four elements of business model-technology innovation,market innovation,value network and profit model-are put forward.And the logical relation of the four elements is illustrated based on the logic process of value creation,value delivery and value realization. |
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| Keywords: | innovation management strategic emerging industries business model design |
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