西方修辞学理论观照下的国际商务信函写作

西方修辞学“以人为本”，在研究和实践中都强调人的作用，以修辞为手段，寻找“最佳”的劝说方法，认为修辞的目的并不是写说者把自己的意志强加于听读者之上，而是进行沟通、合作，达到同一。本文借鉴西方修辞学理论来指导国际商务信函写作，旨在指导写出有效、说服力强的信函，达到有效沟通的目的。

On Writing International Business Letters in the Perspective of Western Rhetoric

Western rhetoric,a human-based discipline,emphisizes the significance of audience both in research and in practice,and focuses on seeking the best ways to persuade the audience during the process of rhetoric.The purpose of rhetoric is by no means to impose one's will on the audience but to communicate and cooperate with them so as to reach identification.In this paper,the theory of western rhetoric is used as a reference to guide the international business letter writing to realize effective communication.